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    Creating Apt Marketing Strategies During A Pandemic

    Individuals and businesses alike have been fumbling around for solutions during this pandemic. Both parties understand the lockdown, health and sanitation protocols, and social distancing practices are there to protect us. However, businesses need to get creative with how they operate and how they reach their target audiences. It’s time to know more about how your business’s marketing strategy can adapt to these extraordinary times. Marketing Strategy Don’ts Don’t Exploit The Situation Don’t make the same mistake as some big brands had when the pandemic was just emerging. As news on coronavirus gained traction, brands like Coca-Cola and McDonald’s spent on different campaign approaches tackling social distancing. This marketing effort…