You, the customer, have every right to dislike or be dissatisfied with a product, and sometimes you can get frustrated or angry because of this. But maybe one should think twice before you grab your phone and call the customer service to shout at the poor service representative.
When you have a business where you devoted your time and entire life savings on, it will be more shocking if you stay chill and not develop a mental illness if your customers’ purchases are not large enough to pay your staff. According to some experts at BetterHelp, you might start having anxiety from the beginning, especially in case your target audience did not respond as warmly as you anticipated to your products and services. Depression tends to mix with that too when the sales remain slow during the first few months. Nevertheless, panic attacks might hit after you realize that you have too many bills to pay, but you may be close to declaring bankruptcy already. Sad. “Fear of failure can cause many headaches,” Theo Tsaousides Ph.D. says.
The thing is, brand marketing evolves as time goes by. Entrepreneurs no longer depend solely on “word of mouth” or making one of the employees stand in the streets to give out flyers or coupons to passersby. “Consumers are aware that they are targets of unrelenting marketing activity,” Peter Noel Murray Ph.D. wrote. Many restaurants, malls, and other businesses around the world attract a lot of customers not only through their outstanding services but also by equipping their establishments with free internet connectivity.
Based on research conducted by the Pew Research Center in 2015, 64 percent of the US population owns a smartphone. A smaller portion of this percentage, however, does not have continuous online access. It can be because these people do not have home broadband, mobile data, or other means to connect to the virtual world. For this reason, they dine or shop in places that provide social WiFi hotspots. This way, they can remain in touch with everything that happens online.
What Is Social WiFi Hotspot?
To quickly sum it up, social WiFi hotspots are a new way for businesses to entice customers to go in their establishment. “When a wireless access point is open to public use, it is often referred to as a hotspot,” Paul Zandbergen, PhD says. It is entirely dissimilar to the regular wireless connectivity, although the consumers will not have to pay for it. If you want to use the latter, you only need to ask staff to give you their WiFi password and start surfing the internet. There are also locations where you do not need to find out that unique code at all before logging in.
In the case of a social WiFi hotspot, your clients can access the internet for free once they sign in using their e-mail address or via their Facebook or Twitter account. Some establishments set a one-hour limit for this free connectivity for every device, while others give longer time than that. The internet typically has incredible speed as well, considering they want to keep customers within the business premises for a while. It is an intelligent manner of gaining the contact information of the customers, which you can then use later to inform them about your latest offerings.
Will Your Consumers Like It?
People like the fact that they will not have to bother a member of your crew to find out what the password is. With just an e-mail ID and a password, they can log in to the social WiFi hotspot as soon as they enter the establishment and entertain themselves while waiting for their orders. So, yes, your consumers might be over the moon after knowing that you offer this free service too.
What Other Advantages Can Businesses Get Out Of It?
Firstly, you can obtain the loyalty of your customers and transform them into regulars. You have made it easy for them to connect to the internet, you see. Their orders will potentially continue to come for as long as they need that connectivity so that they will not be required to leave the place.
It can help market your brand as well. Most consumers want to be given a head’s up regarding the new changes or freebies that you can provide. They welcome the special promotions you send to them because then they will know what to expect once they go to the establishment. The more discounts or coupon codes they also receive, the more chances you have at becoming their new favorite store.
You might get too stressed about handling the business since everything about it becomes too overwhelming. But thanks to the creation of social WiFi hotspot, your social media presence might grow because of it as well. Satisfied customers often visit the business’s fan page and leave a sweet comment on how excellent their experience has been. Once it becomes open to the public, others may show interest in trying out your services as well.
The inclusion of a social WiFi hotspot to your growing list of freebies makes it effortless for you to build rapport with your customers in and out of the business area. Remember: it is hard not to love an establishment that gives folks a chance to send e-mails or post selfies on Instagram without using up their mobile data. Hence, turn your free WiFi hotspot into a social WiFi hotspot now and watch it help your business flourish. You can do it as long as you have the drive and positivity.
The recent developments and advancements in the field of technology have helped several people in business around the globe. Tons of recent inventions resulted in lowering downtimes for companies as well as increasing employees’ productivity. At the same time, technology also helped in facilitating easy and fast transactions between businesses and customers. Moreover, there has also been a lot of improvement in the way firms promote their products and services with the advent of digital marketing. Any company can already go online to engage in digital advertising and reach its target market that are composed of different people coming from various families and with different interests.
There are many things to take into consideration when it comes to introducing a new concept to your workforce. Take note that many of your employees have been in your company for years already. As such, they may have already become used to your old ways of getting things done.
However, with the introduction of the latest advancements in the field of technology, it is now the best time to join the bandwagon of company owners who have decided to introduce different forms of technology to their day-to-day operations. Before anything else, it is essential to emphasize the fact that the transition from the traditional ways to the modern methods of working can be tough for everyone in your first. Because of this, it is highly recommended on your part to be more careful in doing it. Here are some of the basic guidelines that can help you:
Study The Tech First
As much as possible, do not make any announcement yet to your workforce about the new technology if you have not conducted a complete study about it. Keep in mind that it is crucial to understand how the new machine or device works. Otherwise, it will be a struggle on your part to make your employees understand about it. Make things easier everyone by taking all the time you need to examine the invention closely.
Give A Memo
It is fundamental in every company to send an office memo about essential announcements or changes in policy. As such, it is crucial on your part to draft a memorandum to be sent to all the members in your workforce. You cannot assume that your employees are already aware of the changes that you are planning to implement. Just because the news is already out does not mean that you are relieved from the responsibility of officially informing them about it. “All organizations have both spoken and unspoken rules and guidelines about how to act within their environments,” Thomas G. Plante Ph.D., ABPP wrote.
As already emphasized above, there can be some issues in the transition and implementation of the new technology that will improve the operations of your business. Because of this, you have to exercise more patience and understanding when it comes to dealing with your employees. Do not get angry easily whenever they cannot get your instructions. Take note that you have to conduct training classes, seminars or workshops to help your workers understand everything about the upcoming changes for your business. “We are simply impatient people. We used to have a higher capacity for patience, but it keeps getting whacked off — primarily as a result of advances in technology,” Gregory L. Jantz Ph.D. explains. It may not be easy, but it will be worth it.
Once you have successfully implemented the changes in your company, the next step is to evaluate how your people have reacted to it. All that you must do is to check whether the technological advancement has provided your company with more benefits instead of disadvantages. You can randomly ask the workers what they think about it. At the same time, you can also check the reports to make certain conclusions. Emma Seppälä Ph.D. points out that, “giving critical feedback is necessary but difficult.”
There is no doubt that the latest technology has improved the methods of getting things done. However, you have to be careful in using them to ensure that you will not suffer adverse effects.
Sennheiser is one of the household names when it comes to premium audio accessories. The German company has come a long way since its establishment in 1945, and has, over the past 70 years, distinguished itself as quality brand with a dedication to the best audio quality and excellent value speakers, headphones, and more. Nowadays, the Sennheiser brand name is synonymous with high-fidelity audio and products that cater to the varying tastes and budgets of audiophiles around the world.
Low light cameras serve a very niche market by providing everyone from amateurs, to budding photographers, to photography veterans, with the tools and equipment necessary to take great pictures in low-light conditions.
While, to the untrained, the challenge of low light photography is easily remedied by flashes of light, even the most novice of photography enthusiasts know that it takes specialized equipment to pull off this kind of endeavor. So much so that the biggest names in photography, from Nikon to Canon, to Sony, and Panasonic, each have specific low-light camera offerings available to the market.
Gaming is a favorite pastime in which almost everyone indulges. From casual mobile games, to immersive console titles, to PC games that push the envelope on what modern technology can accomplish in the way of entertainment and content, there are games out there for every kind of gamer. Whether you’re a professional looking to relieve stress, a student looking to kill time, or a serious video game player with professional aspirations, there are titles, consoles, and systems abound to cater to your gaming needs.
Visuals are a major part of the human experience – we like to see things, people, and places, we like to pick out colors and take pictures, videos, and more. From digital art to video games, the visual experience is moving more and more towards computerized technology. It’s hard to imagine that only decades ago, computer screens could only display simple text on solid black or white backgrounds, and the only way to draw pictures back then was using a series of symbols and characters to draw visual representations of lines and shapes. Today, we can experience true-to-life colors and high-resolution images, we can watch movies and videos, and play immersive video games in realistic worlds and watch fantasy come to life. The reason why we have this capacity is that of the great strides taken in the field of graphics processing and graphics technology.
High-performance tasks call for high-powered components and with the great leaps made by modern technology in the way of raw computing power and speed, there’s very little that we can’t do with the computers of today. When people talk about high-performance systems – powerful workstations built for super-productive professional use and scientific computers designed to make rapid calculations to solve complex problems – it’s always been up to the latest and greatest processors to deliver the performance needed. While most systems can get the job done with the latest CPUs and just integrated graphics, the consumers of today’s world which demand graphics, visual representation, and video content, call for more powerful dedicated graphics processors to keep up. Luckily for us, the technology is readily available and constantly being developed, paving the way for higher resolution graphics, more immersive and realistic content in entertainment and gaming, as well as more power to run the systems and technologies that industries around the world rely on.